About us

Serious Sports is a brand created in response to the global descending trend of youth participating in sports. Those who participate in sports at a young age not only benefit physically but mentally as they develop many important life skills through participation in sport. However, with the constant increase in costs associated to play minor sports, many children don’t have the opportunity to participate. Thus, Serious Sports was created to help increase and promote participation in sport.

    Serious Sports is an athletic lifestyle apparel company with multiple sport brands beneath it’s control. A portion of the profits from every item sold will be donated directly to our efforts of making sport more accessible and affordable for all.

    CORE VALUES

    Empowering - Serious Sports was created with the sole goal to make sport more accessible and affordable for all. We provide the tools required to empower our supporters to collectively accomplish this common goal.

    Committed - Serious Sports is committed to promoting the benefits of sport and finding innovative ways to empower others to accomplish this goal.

    Dedicated - Serious Sports is dedicated to making sport more accessible and affordable for all and finding innovative ways to do so.

    The Movement

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